Casino Gaming Consulting
Keith Nassetta
Software. Equipment. Operations. Built around your project.
ScrollAbout
Two decades in gaming
Keith Nassetta is the CEO of Nassetta Marketing, based in Boca Raton, Florida. He has held executive positions across the gaming industry — including Sales and Leasing Director at Entertainment Innovations, Director at Vegas West Casino Cruises, and Director at Task Capital — with a focus on casino start-up consulting, bingo and lottery software, and the sales and leasing of gaming equipment and slot machines. He works directly with operators, founders, and investors who need senior gaming industry judgment without the overhead of a large advisory firm.
Why work with me
Bespoke gaming expertise
Industry depth
Two decades of executive experience across casino operations, gaming equipment, and gaming software. Pattern-matching on the failure modes most consultants don't see.
Software specialization
Hands-on experience with bingo and lottery software platforms, from product selection through deployment and operator integration.
Equipment expertise
Direct experience in slot machine and gaming equipment sales and leasing. Real working knowledge of vendor relationships, lease structures, and floor mix.
Start-up consulting
Casino start-up engagements covering site planning, equipment sourcing, software selection, and operational readiness through opening day.
Selective engagements
A small, focused client load. You get senior attention on the work, not a junior associate running point with a partner check-in once a month.
Industry network
Working relationships across operators, equipment vendors, software platforms, and regulatory contacts — warm intros when your project needs a specialist.
Practice areas
How I help operators
Engagements are scoped tightly. Fixed deliverables or defined timeboxes — never an open-ended retainer that drifts. Pricing on request.
Casino start-up consulting
End-to-end advisory for new casino projects: site assessment, equipment and software sourcing, vendor selection, operational readiness, and opening-day execution.
Bingo & lottery software
Platform evaluation, vendor selection, and deployment oversight for bingo and lottery software systems. Operator-side advisory, not vendor-side sales.
Slot machine sales & leasing
Floor mix strategy, lease vs. buy analysis, vendor negotiation, and equipment placement consulting drawn from direct sales and leasing experience.
Gaming operations advisory
Casino floor design, patron experience, and day-to-day operational improvements for existing properties looking to optimize performance.
Client feedback
What operators say
“Keith's depth on the equipment side saved us months of trial and error on our floor mix. He's been on every side of the table — operator, vendor, lessor — and that perspective shows in the recommendations.”
[Sample Client Name]
Casino General Manager, Southeastern US
Get in touch
Let's talk
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